Strategy Formulation
Strategy Assessment
Balanced Scorecard

Balanced Scorecard

Even the best strategy is useless without an execution system. ADDIMA can help management to translate its strategy, using the Balanced Scorecard, into measurable strategic objectives, measures, targets and prioritized strategic initiatives.

The Balanced Scorecard (BSC) is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. The BSC is already used by 80 per cent of the Fortune 1000 companies as well as a large number of companies worldwide including the Middle East.

ADDIMA is perfectly positioned to provide an effective and tested BSC development and implementation framework because of:
  • Our certified experienced BSC practitioners and strategy experts
  • Our solid expertise in various industries in the Middle East, our deep understanding of the local culture, and the command of the Arabic business language in addition to English and French
  • Our exclusive partnership in the Middle East with Paul Niven, a noted speaker, writer on the subject of the Balanced Scorecard, and hands on practitioner

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